GoHighLevel is an all-in-one marketing and CRM platform designed specifically for marketing agencies that want to offer white label software under their own brand. Founded in 2018 by Shaun Clark, the company has grown rapidly to become one of the most popular white label CRM solutions in the agency space. The platform consolidates tools that agencies typically need multiple subscriptions for, including CRM, email marketing, SMS marketing, funnel builders, website builders, appointment scheduling, and reputation management, into a single rebrandable platform.

The white label capabilities of GoHighLevel are extensive. Agencies can fully rebrand the platform with their own logo, colors, domain, and custom login page, making it appear as proprietary software to their clients. The platform supports unlimited sub-accounts, allowing agencies to onboard as many clients as they need under a single subscription. GoHighLevel also provides a branded mobile app through its SaaS Pro plan, enabling agencies to offer their clients a fully branded mobile experience.

GoHighLevel operates on a subscription model with three main tiers: the Agency Starter plan, the Agency Unlimited plan, and the SaaS Pro plan. The SaaS Pro plan is the most popular for white labeling, as it includes custom branding, a branded desktop app, and the ability to charge clients directly through the platform. The company is headquartered in Dallas, Texas, and serves tens of thousands of marketing agencies worldwide. The platform also features a robust API, allowing developers to build custom integrations and extend functionality.

White Label CRM

GoHighLevel provides a fully white-label CRM platform tailored for marketing agencies. Agencies can rebrand the entire CRM interface, including contact management, pipeline tracking, and client communication tools, under their own brand name. The platform includes built-in automations, workflow builders, and lead nurturing features that agencies can resell to their clients.