About

Softr is a no-code web application builder founded in 2019 by Mariam Hakobyan and David Soghomonyan, headquartered in Berlin, Germany. The company enables users to build web applications, client portals, internal tools, marketplaces, and websites powered by Airtable, Google Sheets, or Softr's built-in database, all without writing code. Softr has raised venture capital from notable investors and has been backed by Y Combinator (W20 batch).

The Softr platform includes pre-built UI blocks for lists, tables, charts, forms, kanban boards, calendars, and user authentication. Users can connect data sources and configure interactive applications with features like user roles and permissions, gated content, payment integration via Stripe, and custom domains. The platform supports both public-facing websites and authenticated applications such as client portals, partner dashboards, and internal business tools.

Softr offers white label capabilities on its business and enterprise plans, allowing agencies and SaaS companies to remove Softr branding and deploy applications under their own identity with custom domains. The platform's API and Zapier integration enable connection with thousands of third-party services. Softr has attracted over 400,000 users and has been used to build applications across diverse industries including education, real estate, professional services, and nonprofits. The company has been recognized by Product Hunt as a top product and has received favorable reviews on G2 and Capterra for its ease of use and Airtable integration.

White Label Software

Softr provides a white label no-code web application builder that agencies can use to create client portals, internal tools, and web applications under their own brand. The platform connects to Airtable, Google Sheets, and its own database, enabling rapid application development without coding.

White Label Website Builders

Softr can be used as a white label website and web application builder, with custom domain support, removable branding, and pre-built UI blocks. Agencies use it to rapidly build data-driven websites and portals for clients without coding.

4.3 1 vote

AI Reviews

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4.3 /5
Softr is a powerful no-code platform that enables users to build web applications and websites directly from Airtable and Google Sheets data. Its intuitive drag-and-drop interface makes it accessible to non-technical users while still offering enough depth for more complex projects. The white-label capabilities allow agencies and businesses to remove Softr branding and deploy client-facing portals, internal tools, and membership sites under their own domain and brand identity. The template library is impressive, covering use cases from client portals to marketplaces. Where Softr particularly shines is in its seamless data source integration and user authentication features. Some limitations exist around deeper customization and advanced logic, but for rapid deployment of data-driven web apps with clean white-label presentation, Softr is one of the strongest options in the no-code space.

Category Ratings

White Label Software
4.2
White Label Website Builders
4.4
Feb 26, 2026
AI-Generated Review Generated via Anthropic API. This is an automated evaluation, not a consumer review. Learn more
Softr Screenshot

Price: From $49/mo

Added: Feb 15, 2026

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