OroCRM is an open-source customer relationship management platform developed by Oro Inc., the company founded in 2012 by Yoav Kutner, the co-founder and former CTO of Magento. Headquartered in Los Angeles, California, Oro Inc. builds enterprise-grade open-source business applications, with OroCRM being its flagship CRM product alongside OroCommerce, its B2B e-commerce platform. The open-source nature of OroCRM makes it a compelling option for agencies and technology partners who want to build white label CRM solutions on a fully customizable foundation.

OroCRM is built on the Symfony PHP framework and provides a flexible, extensible architecture that enables technology partners to customize every aspect of the platform. The CRM includes multichannel contact management, sales pipeline automation, marketing tools, reporting and analytics, and customer segmentation. Because it is open-source, partners can modify the source code, add custom modules, and rebrand the entire interface for their clients. OroCRM supports integration with major e-commerce platforms, ERP systems, and marketing automation tools.

Oro Inc. offers both a free Community Edition and a paid Enterprise Edition with additional features like advanced workflow automation, enhanced security, and priority support. The company operates a partner program for system integrators, technology providers, and solution partners who want to build and resell solutions on the Oro platform. The enterprise edition includes SLA-backed support and professional services for complex deployments.

White Label CRM

OroCRM offers an open-source CRM platform that technology partners and agencies can fully customize, rebrand, and deploy as their own white label CRM product. The Symfony-based architecture allows complete source code modification, custom module development, and full interface rebranding. Its enterprise edition includes partner programs and professional services for agencies building white label CRM solutions for their clients.