Soffront is a white label CRM and marketing automation platform that has been serving businesses and resellers since 1992, making it one of the longest-standing players in the CRM industry. Headquartered in Fremont, California, the company specializes in providing fully rebrandable CRM solutions for marketing agencies, IT consultants, and managed service providers who want to offer CRM capabilities under their own brand. Soffront's approach differs from many competitors in that it offers both a cloud-based SaaS platform and reseller-focused licensing models.

The Soffront platform includes customer relationship management, marketing automation, help desk and ticketing, project management, and a built-in website builder. For white label partners, Soffront provides complete branding control including custom domains, logos, color schemes, and email templates. The platform supports multi-tenant architecture, allowing resellers to manage multiple client organizations from a single dashboard while each client sees only their own branded instance.

Soffront offers several partnership models including reseller agreements, referral programs, and OEM licensing for businesses that want to deeply integrate CRM functionality into their own products. The company's long history in the CRM space means it has a mature, stable codebase with extensive feature coverage. Pricing is competitive relative to larger white label CRM platforms, and the company provides dedicated partner support and training resources.

White Label CRM

Soffront offers one of the most established white label CRM platforms in the industry, with over three decades of CRM development experience. The platform includes full rebranding capabilities with custom domains, logos, and multi-tenant client management for resellers. Soffront's white label CRM includes contact management, sales pipelines, marketing automation, and help desk modules that partners can offer as their own product.